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6 Tips for Writing Great Email Subject Lines

Email marketing is an essential component of any successful marketing campaign. However, with the average person receiving dozens of emails daily, creating a subject line that captures their attention and encourages them to open your email can be challenging. In this blog post, we’ll share tips to help you create great email subject lines that stand out in a crowded inbox.

Keep it short and sweet.

Your email subject line should be short and to the point. Aim for no more than 50 characters, as this is the maximum number of characters displayed on most mobile devices. A shorter subject line is also more likely to be read in its entirety, increasing the chances of your email being opened.

Be specific and clear.

Avoid using vague or generic subject lines that don’t give your subscribers a clear idea of what your email is about. Instead, be specific and use descriptive language to convey your email’s main topic or benefit. For example, instead of using a subject line like “April Newsletter,” try “5 Tips for Spring Cleaning Your Home.”

Personalise your subject lines.

Personalisation is a powerful tool that can help increase the open rates of your emails. You can use your subscriber’s first name in the subject line or tailor the subject line based on their previous behaviour or interests. For example, if you have an e-commerce store, you could use a subject line like “Lisa, Your Favorite Products are Back in Stock.”

Create a sense of urgency.

Creating a sense of urgency can be a highly effective way to encourage your subscribers to take action. Use language that conveys a limited-time offer or a deadline, such as “Last Chance to Save 20%” or “Limited Availability – Act Now!”

Use humour or creativity.

Using humour or creativity in your subject lines can help your emails stand out in a crowded inbox. However, ensuring that your humour is appropriate for your audience and aligns with your brand’s tone and voice is important. A clever or witty subject line can entice readers to open your email out of curiosity or amusement.

Test and optimise

Testing and optimising your subject lines is essential to improving the effectiveness of your email campaigns. You can experiment with different subject lines to see what resonates with your audience and use data to identify which subject lines have the highest open rates. Over time, you’ll be able to refine your approach and develop a better understanding of what works best for your audience.

In conclusion, crafting great email subject lines is an art and science. You need to be concise, specific, and clear and use personalisation, urgency, and creativity where appropriate. Testing and optimising your subject lines can increase your open rates and engagement with your email campaigns. So, take some time to craft a compelling subject line for your next email campaign and see the results yourself.

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