The Brief
EDS Training Group delivers fire safety, emergency warden, and first aid training across Melbourne, with a point of difference that sets them well apart from the field: hands-on learning enhanced by VR technology, alongside community-focused short courses like family fire safety and baby CPR.
The problem? Their digital presence no longer reflects their evolved offers and services. They needed a website that felt as dynamic and credible as the training they deliver, without blending into the sea of cookie-cutter compliance organisations.
The Strategy
The goal was to make EDS impossible to ignore. With a suite of offerings spanning nationally recognised workplace training, emergency planning, and family safety programs, the site needed clear structure and confident presentation, not just a course catalogue.
We went back to the brand guide and looked at what was already there: a beautiful shade of teal and turquiose that had been used cautiously. Our strategy was to flip that: to use it boldly, as the hero of the visual identity.
From there, everything else could build around a design that felt modern, premium, and distinctly EDS.
The Solution
We reimagined the site from the ground up with WordPress and Elementor Pro, letting the teal shade do the heavy lifting visually while keeping the layout clean and purposeful.
Navigation was structured to guide different audiences: businesses, HR managers, families, and individuals to the right courses without friction. A booking calendar system is implemented using Tidycal. Visually, the site leans into micro-movements: subtle animations that bring the page to life without distracting from the content. Rather than reaching for stock photography or AI-generated imagery, we prioritised real, professional photography that puts actual people and real training scenarios front and centre.
The result is a site that feels grounded and trustworthy, not generic. The VR offering — a genuine differentiator in the compliance training space — is given the presence it deserves, signalling to visitors from the outset that this organisation is doing things differently.
The finished website is bold, modern, and unmistakably EDS: a digital presence that finally matches the quality and ambition of the training behind it.
Client feedback
“This is VERY exciting and loving the look of it! I have sent it over to some friends and family and getting some very good feedback!”
– Sheree, EDS Training Group
