The Brief
Natasha, the founder of Practice Inclusion reached out after we worked together on School Can’t Australia’s brand identity design. She wanted a brand update including a new logo and website that reflects her business better.
The Problem
There wasn’t any! Natasha simply outgrew her logo and Squarespace website, which she DIY (and did a great job!). However, there was areas for improvement and optimisation, such as a logo and cohesive brand identity, and a polished, well-designed website.
The Solution
Accessibility and ease-of-use are huge factors I considered in this project. The website was designed on Squarespace because Natasha is familiar with the functionality. I redesigned her logo and provided a brand guide document so she can ensure all her designs online and offline are cohesive.
Solutions:
- Squarespace website design
- Brand Strategy and Design: Logo and files, typography, colour palette, brand guideline documents
The Strategy
Practice Inclusion is a training, consultancy, advisory and coaching services with a focus on lived and living experiences. The first iteration of her logo was circular and we continued with the theme of using circular and round edges to create a welcoming, friendly vibe. The colour palette was earthy with a punch of vibrant orange.
The Feedback
“Sam from Sincere Copy has done an amazing job creating a website and logo that is perfect for my business. I couldn’t be happier. She is incredibly knowledgeable and worked with me to achieve a great end result. She is incredibly patient and works hard to understand and achieve the best outcomes for her clients. Sam never tired of my many questions and my requests for changes. I can’t recommend her highly enough; she is very good at what she does and simply just a lovely human!” Natasha Siryj, founder of Practice Inclusion.
