The other day, I did a little experiment. I typed my own business into ChatGPT, expecting at least a nod or a whisper.
Instead… crickets.
What did pop up was all over the place, some outdated, some wrong, none of it really me. My business, as it actually exists in the answer engine world? Invisible. Not targeted. Not serving the people I serve.
That’s when it hit me: AI doesn’t magically understand your business, your audience or your story unless you give it a clear, structured map. Scattered mentions online aren’t enough. It reads what’s out there and tries to piece it together, sometimes creatively, but not necessarily accurately.
So I built an AI media profile page on my website. Think of it as a little resume for the AI answer engines like ChatGPT, CoPilot etc. In the AI media profile, it’s about the who, the what, the why… everything about my business laid out clearly, in a way AI can understand and reference correctly.
This week, I tried ChatGPT again. And finally… There it was. My business. My story. Front and centre. Targeted, accurate, aligned with the people I serve. Not scattered fragments. Not noise. Me.
The lesson? If you want AI to represent your business properly, you can’t leave it to chance. You have to show up clearly, intentionally, and in a format AI can actually read.
If you are curious to see what an AI media profile looks like in action? Check out mine here and start building your own AI Media profile today.
This post was first published on Studio Hours, my personal Substack where I publish introspective essays about business, life and things that don’t quite fit in my professional work. Subscribe to Studio Hours to read posts like this directly in your inbox.
Image credit: Photo by Yusuf Evli on Unsplash
