The Brief
Nina, a returning client, reached out for a website redesign that could grow with her evolving business. She had recently completed a full rebrand and needed a new website to reflect her refreshed positioning and visual identity.
The Strategy
Our focus was twofold: elevate her brand presentation and empower her independence. The new website needed to communicate thought leadership and credibility while providing the flexibility to publish new insights, articles, and resources with ease.
We recommended Squarespace as the platform, as it provides a balance of visual sophistication and user-friendly functionality. Our strategy centred on clean design, simplified structure, and a content system that would allow her to share ideas effortlessly, positioning her as both practitioner and thought leader in her field.
The Solution
We began by redesigning the site architecture for clarity and flow: simplifying navigation, sharpening key messaging, and creating distinct pathways for her core audiences: individuals, teams, and organisations.
Visually, the new design pairs calm neutrals with confident typography. Each section was intentionally written and designed to guide visitors from understanding to engagement, with space for reflection and connection built in.
Built on Squarespace, the site now offers intuitive editing tools, flexible page layouts, and a simple blogging system, empowering Nina to manage updates, publish new content, and evolve her online presence without external support.
The result: a website that feels intelligent, approachable, and fully in her hands — a platform designed to grow alongside her voice and vision as a leadership coach.
