Join me this week as we continue the conversation around email marketing and shares tips to create effective email marketing pieces. The episode covers the elements of an eye-catching email, tips for writing email subject lines that your subscribers will want to open, what to do if your emails end up in your subscriber’s junk folder, and some key metrics to track and evaluate your email campaign. We’ll also talk about four key points to remember when creating one that will grab your subscriber’s attention, and tips to create an engaging email design, including adding your logo, brand colours and fonts, and aligning your design with your visual identity.
