Picture this: You’re about to download a lead magnet, but the link text says “click here”. So far so good, except you’re on your mobile phone, and click here…doesn’t make sense, and even looks a bit silly?
“Click here” is not a great call-to-action for websites due to its lack of specificity and meaningful context. When users encounter this vague directive, they are left wondering about the purpose or destination of the link. Effective calls to action should provide users with a clear understanding of what action they are taking and the value or information they can expect to gain. Furthermore, relying on “click here” for call to actions can impact the website’s search engine optimisation (SEO) performance. Search engines like Google use anchor text to understand the content and relevance of a link. Generic phrases like “click here” provide little context to search engines, making it harder for them to accurately index and rank the content.
Crafting specific and descriptive anchor text not only improves user experience but also contributes to better SEO, ensuring that the website’s content is more accurately represented in search results.
Here are 20 call-to-actions to use next time instead of “click here”. Remember to right click and save the image to refer back the next time you’re adding a call-to-action to your website. I’ve also recorded a podcast episode with the 7 Steps to Crafting an Irresistible Call to Actions That Converts, if you’re interested to learn more about how to craft great call to actions that inspire action.
