Your best work deserves a home where the best and final version lives.
Your website is the conduit between your brand and your customers. It is the most important facet of your online identity, yet it is often misinterpreted or overlooked.
Beautiful Digital Experiences on Robust Website Builders
Sincere Copy Brings your vision and story to life with artistry and purpose.
Each platform we use is chosen for reliability, security, and ease, seamlessly blending beauty, functionality, and the flexibility to grow with your business.
Together, we’ll select the platform most suited to help you amplify your goals, and together, we create a digital home that feels as extraordinary as your story.
- WordPress + Elementor
- Squarespace
- Wix
A Seamless Blend of Strategy and Soul
While beauty and style are at the forefront, I know the key to an everlasting brand is the substance underneath that continues to captivate your audience. That is why I use a psyche-centred framework with a design thinking focus to design a website that resonates with your audience.
Purpose 𓆝 𓆟 Perspective 𓆞 𓆝 Style 𓆝 𓆟
Every beautiful website begins with a story — yours.
1- Discovery and Dreaming
We start with a deep dive into your business, values, and goals. Through conversations and creative exploration, we uncover the heart of your brand—what makes you unique, and how your website can speak that clearly.
2 - Strategy and Structure
With clarity on your message and audience, we craft a purposeful site architecture and user journey. This is where vision meets function, ensuring your website is not only beautiful but meaningful and easy to navigate.
3 - Design and refinement
Next, the artistry begins. We translate your brand’s essence into a stunning, tailored design—balancing aesthetics with usability. You’ll see drafts, provide feedback, and together we’ll refine until the site truly feels like you.
4 - Build and bring to life
We develop the website using modern, reliable platforms that keep your site fast, flexible, and future-ready. Every detail is polished—from responsive layouts to seamless integrations—so your visitors enjoy a flawless experience
5 - Launch and support
Once perfected, we launch your site into the world with care. But our work doesn’t stop there—offering ongoing support and guidance to ensure your website grows with your business, adapting as you do.
What it Looks Like When We Get it Right
Sam took the time to listen and refine my content so that it was clear and engaging for my audience. Her web design and patience throughout the process resulted in exactly what I had envisioned: a visually clean, easy-to-navigate, and refreshingly down-to-earth site. I’ve received so much positive feedback on my website and I couldn’t be prouder of the result.
Diana Iezzi
Fluit Studio
Sam is wonderful, using her expertise she was able to guide my initial inquiry into the best overall solution for me. Her communication is clear and prompt, she is very efficient and provided the highest quality outcome for me. I highly recommend to anyone looking for an expert to work withto contact Sam you will not be disappointed!
Jess Henderson
mentor and strategy coach
Sam from Sincere Copy has done an amazing job creating a website and logo that is perfect for my business. I couldn’t be happier. She is incredibly knowledgeable and worked with me to achieve a great end result. I can’t recommend her highly enough; she is very good at what she does and simply just a lovely human!
Natasha Siryj
Practice inclusion
I’m so grateful I met Sam from Sincere Copy, I was looking for someone to help me with graphics, and I did try some other companies prior. What sets Sincere Copy apart is the time Sam takes to understand you and your business and your offering. I trust her so much, which is huge when engaging someone to represent you and your offering.
Nina Witenden
The Gold Room
web packages
Whether you’re planting your first seed or stepping into full expression, Sincere Copy’s website design services meet you exactly where you are in your business journey.
Form
For dreamers on the edge of launch, this all-in-one digital launchpad offers early-stage founders who crave clarity and beautiful simplicity, with structure, system and support designed to hold your earliest growth with care.
What's included:
- Semi-custom Squarespace website (up to 5 pages)
- Domain name setup + basic SEO foundations
- Simple brand suite (logo, colours, type styling)
- Email marketing setup (welcome automation or opt-in funnel)
- Business email & tech setup support
- One coaching session (60 mins) to support your clarity and direction
- 2 weeks of post-launch support
Bloom
Designed for founders who’ve outgrown their DIY website or first version—this package blends beauty, depth, and clarity for businesses 1–2 years in, with a clearer sense of who they are and who they serve.
What's included:
- Custom-designed Squarespace or WordPress site (up to 8 pages)
- Copywriting guidance (wireframe prompts or review)
- Blog and portfolio integration (if needed)
- Email list integration + 1 automation
- Social media and Calendly embed setup
- One strategy session pre-build
- 2 weeks post-launch support
Flourish
A high-touch, fully custom web experience for established founders ready to elevate their digital presence and scale with purpose, polish, and elegance.
What's included:
- Bespoke website design and development Squarespace or WordPress (up to 12 pages)
- Full brand experience (collab or via your existing brand designer)
- Homepage messaging + copywriting assistance
- Advanced features (ecommerce, memberships, course setup or funnels)
- Sales page or landing page design
- Email sequences + advanced automations
- Systems audit and integrations
- Two strategy sessions
- 30 days post-launch support
Not set on a full redesign?
Re:fresh your website instead.
Sometimes your website doesn’t need a full redesign, it just needs a tidy up.
Re:fresh is a quick, affordable way to bring your existing site back to life without starting from scratch.
What's included:
- Style and Visual Refresh: minor adjustments to fonts, colours, spacing or imagery for a more cohesive look
- Layout enhancements: small structural tweaks to improve flow, readability and user experience
- Copy polish: light edits to headlines, call to action and key messaging for clarity and connection
- Technical fixes: Tidying up links, forms and responsive issues across devices
Because a few thoughtful tweaks can make a world of difference.
“We are in a world of visual excellence. We should make visual excellence the priority feature of our brand.”
Frequently Asked Questions
How long does the web design process take?
The timeline for web design can vary depending on the complexity of the project. Generally, Sincere Copy follows a structured process to ensure timely completion. We collaborate closely with you to understand your requirements, and the timeline will be determined during the initial consultation. Rest assured, we strive to deliver high-quality designs within reasonable timeframes.
Will my website be mobile-friendly and responsive?
Absolutely! Sincere Copy prioritises creating websites that are fully optimised for mobile devices. We design responsive websites that adapt seamlessly to various screen sizes, ensuring a consistent and user-friendly experience for your audience, whether they’re browsing on desktops, tablets, or smartphones.
Can I update my website content on my own?
Yes! Sincere Copy understands the importance of keeping your website up to date. WordPress is a user-friendly content management systems (CMS) that enable you to make changes to your website content easily. I will provide training and ongoing support, empowering you to manage and update your website content conveniently.
Will my website be optimised for search engines (SEO) and answer engines (aeo)?
Absolutely! Sincere Copy implements search engine optimisation (SEO) and answer engine optimisation (AEO) best practices during the web design process.
This includes optimising website structure, meta tags, headings, and incorporating relevant keywords. While I cannot guarantee specific rankings, I ensure that your website is built with a strong foundation for search engine visibility and provide guidance on ongoing search and answer engine optimisation strategies.
What if I need additional features or functionality in the future?
I understand that your business needs may evolve over time. Sincere Copy’s websites are designed with flexibility in mind, allowing for scalability and the integration of additional features. Whether it’s adding e-commerce capabilities, contact forms, or third-party integrations, I am equipped to assist you in implementing the desired functionality to meet your evolving business needs.
What if I don't have a logo yet?
Sincere Copy’s Form web design package includes a simple brand suite to help you begin with clarity and confidence. Think: logo, colour palette, and type styling that reflects your essence without the overwhelm of a full brand strategy.
Do you design custom websites or use a template?
Sincere Copy offers semi-custom website design and fully bespoke websites:
- Semi-custom websites are based on a thoughtfully designed starting point, then personalised to suit your business, content and style. It’s the perfect balance affordability and beauty. This option is ideal for new businesses or those testing an idea who need to launch with confidence and clarity.
- Bespoke websites are entirely customised, designed and built from the ground up to capture the unique essence, strategy, and functionality of your brand. Every page layout, interaction, and detail is intentional. This option is perfect for established brands ready to scale, elevate their online presence, and stand apart with a truly one-of-a-kind experience.
Do I have to sign up and pay for a squarespace subscription when you are building my website?
No. Sincere Copy is a Squarespace Circle member, and one of the benefits of working with me is you won’t have to pay additional Squarespace subscription fees while I’m building your new Squarespace website.
You will only need to select a subscription plan before the site goes live, so I can transfer the site to you.
How involved do I need to be during the web design process?
You’ll be gently guided through the process with clear steps and support. We’ll ask for your input and materials, but you don’t need to know all the answers—we’ll co-create as we go.
What kind of support is included after launch?
Depending on your web package, you’ll receive a minimum of two weeks of post-launch support for any questions, tweaks, or tech hiccups. Plus, you’ll leave with clarity and confidence to manage your site moving forward.
dO YOU OFFER WORDpRESS HOSTING AND WEBSITE MAINTENANCE?
Absolutely. All Sincere Copy’s WordPress websites include 30 days of free hosting post-launch. After that, you can select from one of my WordPress hosting and maintenance packages.
Ready to make your mark?
