The Brief
George engaged Sincere Copy to create a brand for his home mortgage brokerage, Hope Financial Solutions.
The Solution
- Logo
- Business cards
The Strategy
I met George in Melbourne CBD one day to discuss his vision for Hope Financial Solutions. Following our meeting, I had greater clarity about the target audience demographic that Hope Financial Solutions serves and how the branding suite will be used in Hope Financial Solutions’ designs.
In our design process, I recognised George’s client-based are mostly Chinese property buyers, so the brand message is simple, yet bold, to create greater impact. George is partial to red, so we used red script typeface to recreate the word “hope” in the branding design. Slim sans serif font is incorporated in the words “financial solutions” to balance out the script typeface. In addition, sans serif typeface exudes professionalism and confidence, ideal for financial services like Hope. Furthermore, we incorporated Chinese scripts to communicate George’s business offering, inspiring confidence in his target market.
The end product is a suite of business stationeries for George that has a bold yet professional look that effectively communicates George’s service offering.
The Feedback
“I value your work ethics and frequent clear communication. A good designer is gold to me. But a good designer with an effective marketing mind is platinum.”
George Lui, Hope Financial Solutions
