Letting Go to Grow: How Strategic Outsourcing Focused on Values Built a Profitable Business for Sue McGary, Founder of French Affair

In this episode, the founder of the beautiful European table linen business French Affair, Sue McGary, generously shared her journey to growing her business, from operating her market stall to building a profitable e-commerce and pop-up market business. Sue shares:

  • how strategically outsourcing helped transform her business
  • how she keeps her values and mission alive in her business while outsourcing
  • tips on finding the right outsourcing partners and budgeting for outsourcing
  • what is the reticular activating system, and how has it helped Sue reframe her thinking about challenges and solutions
  • the importance of finding joy in things we do

If you’re after some beautiful European table linens, Sue kindly offers 10% off French Affair items for a limited time. You can use the code SY10 at checkout.

Connect with Sue at:

Tune in to Sincerely Yours and stay up-to-date with the ever-changing digital landscape.

Listen Now

sincere copy samantha chua website design studio melbourne
Podcast host

Samantha Chua

Samantha is the founder of Sincere Copy, a female-led website design studio in Melbourne, Australia. A curious, creative-driven individual, she uses power of creativity and intuitive, strategy-led visual designs to help founders do good for the world–whatever that looks like to you.

Share this episode

Listen on